In today’s fast-paced digital world, staying ahead of the curve can make or break your business. The numbers don’t lie! As a top digital marketing company in Hyderabad, Tarwizz is here to show you how understanding these key stats can give your business a competitive edge. Let’s dive into 10 digital marketing statistics that will impact your business—and how you can use them to grow in 2024.
1. 72% of People Expect Mobile-Friendly Websites
With more consumers accessing the web on their mobile devices, having a mobile-optimized site is no longer optional. A staggering 72% of users won’t engage with a website if it isn’t mobile-friendly.
How this impacts you:
Ensure your website is optimized for mobile users. As leaders in digital marketing in Hyderabad, we at Tarwizz prioritize creating responsive and fast-loading websites for better user experience and improved SEO rankings.
2. Video Content Drives 88% More Engagement
Video content continues to dominate the digital space. Whether it’s social media, websites, or ads, videos are 88% more engaging than text or images alone.
How this impacts you:
Incorporate video into your digital marketing strategy. From product demonstrations to customer testimonials, using video will keep your audience engaged longer and boost conversions. Need help? Tarwizz, a premier digital marketing company Hyderabad, can help you craft a winning video strategy.
3. 58% of Voice Search Users Seek Local Business Info
As voice search usage grows, optimizing for it becomes critical, especially for local businesses. Over half of all voice search queries are for finding local businesses.
How this impacts you:
Make sure your website is optimized for voice search with conversational keywords. If you’re targeting a local audience, listing your business on Google My Business is a must. At Tarwizz, we specialize in local SEO, helping digital marketing companies in Hyderabad rank higher in voice search results.
4. 80% of Shoppers Abandon Their Online Shopping Carts
The online shopping experience needs to be seamless. Unfortunately, 80% of online shoppers leave their carts due to friction like complex checkouts or unexpected fees.
How this impacts you:
Simplify your checkout process. Reduce the number of steps, offer free shipping, and send cart abandonment emails to encourage shoppers to return and complete their purchase.
5. 65% of People Research Brands on Social Media
Before committing to a purchase, most consumers head to social media to check out a brand’s reputation. They want to know if others trust and recommend the product or service.
How this impacts you:
Keep your social media presence active. Regular posts, customer engagement, and responding to comments will help build trust. Let Tarwizz, one of the top digital marketing companies in Hyderabad, help you design a strong social media marketing plan.
6. Personalized Emails Boost Click-Through Rates by 29%
Consumers are more likely to engage with personalised emails. Emails that are tailored to the recipient’s interests and behavior see a 29% higher click-through rate than generic ones.
How this impacts you:
Segment your email lists and create personalized campaigns. Include relevant content, offers, or products based on customer preferences. If you need a tailored email marketing solution, the digital marketing experts in Hyderabad at Tarwizz can help you develop a winning strategy.
7. 70% of Marketers Invest in Content Marketing
The phrase “Content is King” holds true—70% of marketers actively invest in content marketing because it drives traffic, builds trust, and educates audiences.
How this impacts you:
Invest in valuable content that helps solve your audience’s problems or educates them. At Tarwizz, we believe in content marketing that resonates with your target audience, driving engagement and building long-term customer loyalty.
8. 53% of Businesses Use Chatbots for Customer Support
Chatbots are an essential part of modern customer service, offering instant responses and round-the-clock assistance. Over half of businesses already use them.
How this impacts you:
Add a chatbot to your website or social media channels to improve user experience and reduce the burden on your customer support team. Chatbots can handle FAQs, direct users, and even close sales.
9. 91% of Consumers Read Online Reviews Before Purchasing
Online reviews significantly impact consumer decisions. Whether it’s a product or a service, 91% of customers check reviews before making a purchase.
How this impacts you:
Focus on building a positive online reputation. Encourage happy customers to leave reviews, and address negative feedback with professionalism. Tarwizz can help manage your online reputation and make sure your business shines in local search results.
10. SEO Generates 57% of Leads for Businesses
SEO remains one of the most effective ways to drive organic traffic and leads. A well-optimized website can generate over half of your leads, making it a vital part of any digital marketing strategy.
How this impacts you:
Prioritize SEO in your marketing efforts. From keyword optimization to backlink building, SEO is crucial for long-term success. As one of the leading digital marketing companies in Hyderabad, Tarwizz offers expert SEO services to help you climb the search engine rankings and generate more leads.
Conclusion: Use These Stats to Power Your Business Growth
These statistics provide powerful insights into the world of digital marketing. Whether you’re optimizing for mobile, focusing on SEO, or improving your social media presence, staying ahead of these trends can transform your business.
At Tarwizz, a top digital marketing company in Hyderabad, we’re here to help you implement these strategies and achieve business success.